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General purpose media are versatile formulations designed to support the growth and maintenance of a wide variety of cells and microorganisms. These media provide essential nutrients, vitamins, and minerals to sustain robust growth, making them ideal for routine applications in cell culture, microbiology, and biotechnology. Whether you’re growing mammalian cells, cultivating microbes, or performing diagnostic assays, general purpose media offer a reliable and cost-effective solution for your everyday lab needs.
